Jay McBain: Dealing with a Rapidly Changing Channel Lanedscape

Forrester's Principal Analyst for Channels, Partnerships and Alliances, Jay McBain, is our guest on the podcast this week.

From the very beginning, when he says that the channel has changed more in the past 18 months than the previous 37 years, Jay is full of surprising and useful insights. Among the many topics that we covered are:

• What separates the best channel programs from the rest?
• The decline in the proportion of software sales through the channel that he thinks is coming
• The rising importance of marketplaces and the "shadow channel"
• Which of the 90 channel program competencies are most critical
• The place for low code/no code software

And much, much more! We could have used much more time! Check it out.